The French product La Vache Qui Rit enshrined in 1921 by its creator Leon Bel marking a revolution for consumers. Its international development began in 1929 and today is considered the third largest manufacturer of branded cheeses in the world, with notable expertise in the field of processed cheese and method of miniaturization (individual packaging in small portions). Present in 136 countries on five continents, Lvqr is the World’s fourth bestselling cheese brand with fifteen production units around the world, established as the favorite cheese of kids and adults because of its delicious authentic recipe and smooth taste, selling more than 7.5 billion portions around the globe on an annual basis or 240 portions per second. The product was introduced to Cyprus in 1965 and established the favorite cheese for kids and adults due to its authentic delicious recipe.
