Poppies

Luc Popelier story started in 1935. He baked biscuits and wanted to present them to the entire world. His dream came true when in 1976 the two families – L&M Popelier and F&R Castelein – joined forces and established the Poppies Company. A year later, they introduced the production of industrial cookies and pastries (puff pastries, macaroons and cream puffs) in Moorslede, Belgium. They both wondered how they could produce the delicacies on a larger scale, without losing the renowned qualities of their products. That’s how in 1991, they formed the frozen cream puffs and éclairs. Poppies always followed the HACCP philosophy in its production. Quality is more than HACCP – it implies constant quality and taste, consistency in composition and production, and much more besides.